there is for every thing, concrete or thought, a single form that corresponds to its nature.
nature does not act schematically, in her case everything happens in accordance with the varying circumstances of each particular case.
cf. ‹isotype› design by gerd arntz
cf. book ‹international picture language›
words divide, pictures unite.
he who knows what best to omit is the best teacher.
to remember simplified pictures is better than to forget accurate figures.
cf. ‹ina› interview of sonia delaunay (fr)
one who knows how to appreciate color relationships […] is promised an infinite variety of images.
cf. book ‹design and form›
cf. book ‹the elements of color›
play becomes joy, joy becomes work, work becomes play.
as intonation lends color to the spoken word, color lends spiritually realized sound to a form.
co-coperation rules the world. the community rules the individual.
the salvation of photography comes from the experiment.
cf. book ‹the crystal goblet›
type well used is invisible as type.
people who love ideas […] will take a vivid interest in the clothes that words wear.
cf. book ‹Visual Thinking›
cf. book ‹Dynamique de la forme architecturale› (fr)
in many instances, order is apprehended first of all by the senses.
order is a necessary condition for making a structure function.
cf. eames by enso
the details are not the “details”. they make the design.
beyond the age of information, there is the age of choices.
cf. munart.org (it)
it is by knowing the problem better that we work better.
removing the superfluous gives exact information, while adding complicates the information.
“beautiful” is the consequence of logic.
cf. séquences d’ouverture ‹art of the title›
the only way you can find a good answer is to clearly understand the question.
cf. otlaicher.de (de)
la technique, c’est ce qui est juste, non ce qui est beau, et le beau ce qui est esthétique, non ce qui est juste.
l’information relève du vrai, non du beau. quand à l’usage, il concerne l’utilisation, non la technique.
cf. letter on ‹the Visible Language Workshop›
information is only useful when it can be understood.
certainty is a closing of the mind. to create something new you must have doubt.
there are three responses to a piece of design : yes, no, and ‘wow’ ! ‘wow’ is the one to aim for.
cf. livre ‹proposta per un’autoprogettazione›
design is only design if it communicates knowledge.
the problem with form is the search for it’s soul.
cf. pentagram.com (en)
cf. ‹TED› conference — great design is serious, not solemn
words have meaning, typography has spirit.
the best icons are more like traffic signs than graphic illustrations.
cf. irb-paris.eu (fr)
being readable, it is being accessible to the greatest number.
cf. livre ‹the laws of simplicity›
simplicity is about subtracting the obvious and adding the meaningful.
the more multifunction a system is, the harder it is to use.
simplicity and complexity need each other.